Icons & Illustration
Packaging Design
Beratung

Im Rahmen eines Brand Management Projektes für Ritter Sport entdeckten wir, dass der Marke ein einheitlicher Illustrationsstil fehlt. Wir konnten Ritter Sport davon überzeugen, im Rahmen einer neuen Weihnachtsedition einen markengerechten Stil zu entwickeln.

The focus of our work was the development of a clear and unobtrusive visual identity. The new wordmark is simple but straightforward. Lowercase letters and the connection of the two «t» allude to the origin from the Otto Group. White and anthracite dominate, with individual accents set by a new bright green tone.

The abbreviation «Oi», known to customers and suppliers for years, is also visually integrated into the appearance.

RS_Rentier
RS_XmasBoxes
mini_Saison_Illus_2
RS_Weihnachtstafel_1
RS_Weihnachtstafel_1
RS_Weihnachtstafel_2
RS_Weihnachtstafel_2
RS_Adventskalender_oben
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